The LEGO Company History

The SEGLAR brick has changed into a worldwide feeling that is all the a part of the cultural cloth as Billund, the little community in Denmark where all this began. However the company’s trend into a market giant was not without their publish of challenges and problems. One of those arrived 1942 every time a warehouse open fire consumed most of00 the plaything manufacturer’s wooden stock, leading Ole Kirk Christiansen to make a major decision.

He decided to change the company away from wooden toys and toy cars, which had been its bread and butter, and move into plastic-type material toys. It will be a major transform for the family-owned enterprise, and one which was not primarily well received.

A correspondent noted that “plastics will not replace very good, solid wood. ” But Godtfred Christiansen persevered and started to experiment with new styles that utilized plastic. The first commencement step was the introduction of this Automatic Binding Stones that held together to prevent block towers from toppling on kids.

The new Lego bricks did not become the iconic toy that we all know today till 1949. Till then, the interlocking stones were more of a construction toy than an actual building toy. It was also not till 1958 which the satisfying pressing coupling system became a standard characteristic.

Throughout the 1971s, the company persisted to expand in production and market reach. The company added Legoland subject parks into the mix and launched more advanced places that were geared toward older followers, including the Technic line of small parts such as axle assemblies, gears, levers, and general joints.


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